STRATEGY
A two-phase strategic planning process: for new brands looking to launch with a firm foundation and legacy brands looking to define and refresh.
BRANDING
+ logo design
+ brand building
+ brand audit
+ brand guide
+ logo design
+ brand building
+ brand audit
+ brand guide
PLANNING
+ identify ideal customers
+ develop tactics
+ forecast trends
+ marketing roadmap
+ identify ideal customers
+ develop tactics
+ forecast trends
+ marketing roadmap
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PRODUCTION
Content to continually support a point-of-view.
SOCIAL
I have 15+ years of experience creating content for social platforms. All efforts are guided by a tried-and-true content planning document. Every plan includes monthly reports and bi-yearly analysis.
VISUALS Images are what a user remembers most about a brand, so it is a necessity that your visual output is compelling whether you’re creating a lookbook, a display ad, a social post, a promo video or a poster. I can help you create graphics and photos that will resonate with your target audience.
I have 15+ years of experience creating content for social platforms. All efforts are guided by a tried-and-true content planning document. Every plan includes monthly reports and bi-yearly analysis.
VISUALS Images are what a user remembers most about a brand, so it is a necessity that your visual output is compelling whether you’re creating a lookbook, a display ad, a social post, a promo video or a poster. I can help you create graphics and photos that will resonate with your target audience.
WEB DEV
I have built dozens of websites for clients and have project managed the builds of many more. I am most experienced with WordPress, Squarespace and Cargo Collective.
COPYWRITING Well-crafted messaging and good editing are marketing essentials. I can help you craft, curate or cleanup your writing for web and print. As a journalist turned marketer, I have experience with long and short form storytelling, taglines, website copy, press releases and social captions.
COPYWRITING Well-crafted messaging and good editing are marketing essentials. I can help you craft, curate or cleanup your writing for web and print. As a journalist turned marketer, I have experience with long and short form storytelling, taglines, website copy, press releases and social captions.
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PLACEMENT
Facilitating the flow from you to your ideal customers.
PUBLISHING
Blanket posting across platforms is one of the biggest and most common mistakes brands make. I package channel-specific visuals and copy and pinpoint the right time to release content created for a specific action in mind.
PAID
Organic reach is always the focus but with the depth of keyword and demographic targeting, it is now possible to minutely target and track every action a client’s digital ads efforts. I can build dynamic campaigns for any budget and will constantly optimize ads to reach new and niche audiences.
Blanket posting across platforms is one of the biggest and most common mistakes brands make. I package channel-specific visuals and copy and pinpoint the right time to release content created for a specific action in mind.
PAID
Organic reach is always the focus but with the depth of keyword and demographic targeting, it is now possible to minutely target and track every action a client’s digital ads efforts. I can build dynamic campaigns for any budget and will constantly optimize ads to reach new and niche audiences.
ENGAGEMENT
If you are producing and disseminating content without having conversations and building affinity with complementary brands and influential individuals, you’re missing out on exposure and revenue. An engagement plan details a concrete strategy for flagging opportunities and taking action.
EMAIL
Directly addressing your customer base via well designed emails with actionable content increases brand loyalty and drives sales. I have found carefully crafted email delivery schedules, extraordinary content and a thoughtful approach can convert users to customers.
Directly addressing your customer base via well designed emails with actionable content increases brand loyalty and drives sales. I have found carefully crafted email delivery schedules, extraordinary content and a thoughtful approach can convert users to customers.