Every brand needs a brand guide, a concrete approach to your aesthetic and tone.
Every brand benefits from a marketing roadmap, a plan for growing your brand that fully considers the landscape your business lives in.
My two-part strategic planning process works for new brands looking to launch with a firm foundation and legacy brands looking to define and refresh.
+ logo design + brand building
+ brand audit
+ brand guide
A brand is nothing without content to continually support their point-of-view in the marketplace. Below are the types of production WOMANHOOD offers.
SOCIAL I have 12 years of experience creating content for social platforms. All efforts are guided by a tried-and-true content planning document. Every plan includes monthly reports and bi-yearly analysis.
Images are often what a user remembers most about your brand, so it is a necessity that your visual output is compelling whether you’re creating a lookbook, a display ad, a social post, a promo video or a poster. I can help you create graphics and photos that will resonate with your target audience.
I have built dozens of websites for clients and have project managed the builds of many more. I am most experienced with WordPress, Square Space and Cargo Collective.
Well-crafted messaging and good editing are marketing essentials. I can help you craft, curate or cleanup your writing for web and print. As a journalist turned marketer, I have experience with long and short form storytelling, taglines, website copy, press releases and social captions.
I have experience orchestrating photo shoots for clients big and small. I can help select your crew, negotiate rates, create timelines and ensure deadlines are met and deliverables are received. The expertise I bring to a shoot is wardrobe styling and creative direction and am available freelance for those roles as well. Examples of that work can be seen here.
Great strategy, visuals and messaging mean nothing if you aren’t facilitating the flow from you to your ideal customers. You have to interact. An overview of the methods I use to prime the pump and carry your brand to more and more interested are detailed below.
Blanket posting across platforms is one of the biggest and most common mistakes brands make. I package channel-specific visuals and copy and pinpoint the right time to release content created for a specific action in mind.
Organic reach is always a goal but with the depth of keyword and demographic targeting on the web, it is now possible to minutely target and track every action of our clients’ digital ad campaigns. I can build dynamic campaigns for any budget and will constantly optimize ads to reach new and niche audiences.
If you are producing and disseminating your brand message without having conversations and building affinity with individuals and complementary brands. An engagement plan includes a concrete plan for flagging opportunities and taking action.
Directly addressing your customer base via well designed newsletters with actionable content increases brand loyalty and drives sales. I have found carefully crafted email delivery schedule, extraordinary content and a thoughtful approach to gaining users can really take a brand to the next level.