WOMANHOOD

creative marketing

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ABOUT   SERVICES   RESULTS     ︎  

STRATEGY


Every brand needs a brand guide, a concrete approach to your aesthetic and tone. 
Every brand benefits from a marketing roadmap, a plan for growing your brand that fully considers the landscape your business lives in.

My two-part strategic planning process works for new brands looking to launch with a firm foundation and legacy brands looking to define and refresh. 

BRANDING
+ logo design
+ brand building
+ brand audit
+ brand guide
PLANNING
+ identify ideal customers
+ develop tactics 
+ forecast trends
+ marketing roadmap

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PRODUCTION


A brand is nothing without content to continually support their point-of-view in the marketplace. Below are the types of production WOMANHOOD offers.


SOCIAL
I have 12 years of experience creating content for social platforms. All efforts are guided by a tried-and-true content planning document. Every plan includes monthly reports and bi-yearly analysis.

VISUALS  Images are often what a user remembers most about your brand, so it is a necessity that your visual output is compelling whether you’re creating a lookbook, a display ad, a social post, a promo video or a poster. I can help you create graphics and photos that will resonate with your target audience.
WEB DEV I have built dozens of websites for clients and have project managed the builds of many more. I am most experienced with WordPress, Squarespace and Cargo Collective. 

COPYWRITING Well-crafted messaging and good editing are marketing essentials. I can help you craft, curate or cleanup your writing for web and print. As a journalist turned marketer, I have experience with long and short form storytelling, taglines, website copy, press releases and social captions. 

SHOOTS I have experience orchestrating photo shoots for clients big and small. I can help select your crew, negotiate rates, create timelines and ensure deadlines are met and deliverables are received. The expertise I bring to a shoot is wardrobe styling and creative direction and am available freelance for those roles as well. Examples of that work can be seen here.

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PLACEMENT


Great strategy, visuals and messaging mean nothing if you aren’t facilitating the flow from you to your ideal customers. You have to interact. An overview of the methods I use to prime the pump and carry your brand to more and more interested people are detailed below.  

PUBLISHING Blanket posting across platforms is one of the biggest and most common mistakes brands make. I package channel-specific visuals and copy and pinpoint the right time to release content created for a specific action in mind. 

PAID
Organic reach is always a goal but with the depth of keyword and demographic targeting, it is now possible to minutely target and track every action a client’s digital ads efforts. I can build dynamic campaigns for any budget and will constantly optimize ads to reach new and niche audiences.   
ENGAGEMENT If you are producing and disseminating your brand message without having conversations and building affinity with individuals and complementary brands. An engagement plan details a concrete strategy for flagging opportunities and taking action.

EMAIL
Directly addressing your customer base via well designed newsletters with actionable content increases brand loyalty and drives sales. I have found carefully crafted email delivery schedules, extraordinary content and a thoughtful approach to gaining users can take a brand to the next level.


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